Traditional “in-person” mystery shopping has been around for decades, and is still helpful for measuring, diagnosing and improving the “in-person” sales process. In comparison, automotive internet mystery shopping is a relative newcomer, but can be every bit as useful in measuring how effectively customer internet inquiries are handled.
The Pied Piper Prospect Satisfaction Index® (PSI®) approach to automotive internet mystery shopping uses the tried and proven “facts & science” approach instead of guessing which sales behaviors actually drive sales success. PSI-Internet Lead Effectiveness™(ILE™) is simple to order and easy for manufacturer and dealership employees to use to improve dealership performance and turn more shoppers into buyers.
Go to www.piedpiperpsi.com for more details.
Pied Piper Management Company LLC develops and runs sales & marketing programs to maximize performance of dealer networks.
Examples of Pied Piper programs:
Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.